Dopamine is a hormone in brain that increases our inspiration, carries a signal about our feelings of happiness. I wanted to create a capsule collection for Bershka in my SS/2022 women's collection. In these times, when the pandemic slows down the world and we need more happiness, fashion has opened the doors of a modern trend: Dopamine Dressing. Especially when we miss dressing the most, Dopamine Dressing creates strong fashion from dynamic colors to delightful patterns, while bringing more optimistic atmosphere. Dopamine Dressing gives the feeling of jumping into the rainbow, makes a beautiful collection as a source of happiness.
Fashion Design Expertise / Coordinator: Lect. Jörn Fröhlich
